My deep-rooted passion for writing goes back as far as I can remember. One of my goals as a teenager was to find a way to get paid for writing so that I could truly live my dream. I wasn't sure at the time if I was going to be a novelist or work for a magazine, and I had zero knowledge of what a copywriter was. I explored other passions, and expanded my knowledge and experience while writing blogs and web content as a freelancer for many years.
During my journey in luxury sales and spa leadership, I found my true calling as a creative copywriter with an expertise in beauty, wellness, and skincare.
Combining my extensive industry knowledge with a touch of poetic elegance, I curate content that is not only transparent and educational but also profoundly impactful. Whether it is introducing groundbreaking skincare or capturing the essence of a brand, I thrive at the intersection of industry expertise and narrative artistry.
Above all else, my ultimate goal is to design content that truly speaks, exhilarates, and connects with the audience. Let me show you how impactful copy can transform your marketing campaigns, product education, and website, leading to a massive increase in traffic and sales.
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Loved working with Whitney! She checked off all my boxes and would have kept her if I could. Unfortunately her position was eliminated because of budget cuts and we were no longer able to keep her. She goes above and beyond your expectations and works really well with others. We miss her dearly. She will not disappoint!
— Nan Yi, Creative Director at BeautyBio
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I’ve always had great experiences working with Whitney. She brings such a wealth of knowledge when writing about beauty or the beauty industry; when paired with her technical abilities she’s a powerhouse.
― Ashley Bevans, Director of Social/Influencer Marketing at BeautyBio
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Whitney is a go getter. She can handle any project assigned to her and asks all the necessary questions required to do the job to the best of her ability. She's capable of high output and handles herself well in high stress situations. Whitney keeps a level head and knows how to show up as a great collaborator and leader. I truly miss having her on my team and know much greater things are ahead for her writing career!
— Alyssa Levitz, Art Director at BeautyBio
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Whitney could take a brief and run with it - making it her own while staying on brand. She was always great about asking for and implementing feedback graciously and efficiently.
― Abby Whitmer, VP of ECommerce at BeautyBio