My love for writing runs as deep as my earliest memories. As a teenager, I had one clear goal: find a way to get paid for writing so I could live my dream. I wasn't sure if I'd become a novelist or work for a magazine, and honestly, I had no idea what a copywriter even was.
What happened next shaped everything. While freelancing and writing blogs and web content, I explored other passions and gained experience across different industries. Every role taught me something valuable about connecting with people and telling brand stories that actually matter.
My time in luxury sales and spa leadership became the foundation for everything I do now. I learned to truly listen to what customers needed, often before they could articulate it themselves. I discovered how to create experiences that people remembered long after they left. These interactions taught me that the best brands don't just sell products; they understand desires, build trust, and offer genuine transformation.
This is where I found my calling as a creative copywriter. I realized that my diverse background wasn't random at all. Every experience had been building toward this moment where I could combine industry knowledge with storytelling that moves people.
Today, I bring all of this experience to every project. Whether I'm working on skincare copy, developing brand voice, or helping companies connect with their audience, I draw from years of understanding what makes people tick. My approach digs deeper than surface-level messaging to find the authentic heart of what makes each brand special.
I write copy that builds loyalty. I create content that helps people see possibilities they hadn't considered. And while I have deep expertise in beauty and wellness, I apply the same principles of trust, transformation, and genuine connection across any industry where brands want to create meaningful relationships with their customers.
This is where strategy meets intuition, where all those diverse experiences come together to create something powerful: copy that doesn't just inform, but truly connects and converts.
“
Loved working with Whitney! She checked off all my boxes and would have kept her if I could. Unfortunately her position was eliminated because of budget cuts and we were no longer able to keep her. She goes above and beyond your expectations and works really well with others. We miss her dearly. She will not disappoint!
— Nan Yi, Creative Director at BeautyBio
“
I’ve always had great experiences working with Whitney. She brings such a wealth of knowledge when writing about beauty or the beauty industry; when paired with her technical abilities she’s a powerhouse.
― Ashley Bevans, Director of Social/Influencer Marketing at BeautyBio
“
Whitney is a go getter. She can handle any project assigned to her and asks all the necessary questions required to do the job to the best of her ability. She's capable of high output and handles herself well in high stress situations. Whitney keeps a level head and knows how to show up as a great collaborator and leader. I truly miss having her on my team and know much greater things are ahead for her writing career!
— Alyssa Levitz, Art Director at BeautyBio
“
Whitney could take a brief and run with it - making it her own while staying on brand. She was always great about asking for and implementing feedback graciously and efficiently.
― Abby Whitmer, VP of ECommerce at BeautyBio